Skincare testimonials communicating a process of transformation by capturing the imagination.

We took the biological truth of the human skin cycle and used it as the basis of a cinematic study of human skin shot by pioneering natural world cameraman Richard Kirby. Over 27 days in which our subjects used the cream twice a day, we used extreme macro photography to go in search of the skin’s natural renewal process.

We also interviewed each of our subjects about their experiences of the skincare cream and its effects over the trial period, and captured them in a series of natural, bare-skinned, elevated testimonials. shot by fashion photographer Jem Mitchell.

By establishing the idea of a 27-day trial in the minds of our audience, we afforded Professor Augustinus Bader's luxury skincare range the chance to prove that it really is the cream that works.

See the full 9 minute documentary showing the results of the study here.

Role: Lead creative

Director: Sophie Robinson

Art director: Ursula Underhill

Photography: Richard Kirby and Jem Mitchell