Brand development | Beauty

Victoria Beckham Beauty

Leveraging a famous founder’s public persona to establish a reputation for hard-earned excellence.

Campaign | Charity | Luxury

GUCCI | Chime for Change

Re-articulating the core message of Gucci’s Chime For Change charity for a world ten years older.

New brand development | Skincare | Luxury

Gezeiten

An otherworldly brand narrative for a luxury skincare brand with a radical vision of a better future.

Product copy | Brand story| Luxury | Fashion

ACE HARPER | LITTLE MIRACLES

Using narrative fragments to weave a collection concept throughout web and social channels.

New brand development | Skincare | Luxury

Auteur

Brand architecture, narrative development and collection naming for an ultra-luxury skincare launch now stocked by Nieman Marcus and others.

Brand development | Fashion & Lifestyle |Technology

ZALANDO | Free to be

Helping a tech-driven fashion retailer find its role as a democratizing force for self-expression.

Advertising | Print & outdoor | Luxury whiskey

The Balvenie | Love made real

Telling a craft story with soul for a truly hand-made single malt.