THE BALVENIE | Love made real

Print concepts for a campaign giving a new angle on craft for a truly handmade whisky.

The Balvenie’s time-honoured techniques give it genuine claim to being made by hand, but ‘handmade’ - like craft - is everywhere in the whisky category.

So we helped the brand develop a distinctive positioning by digging a little deeper to find the reason anyone, anywhere still makes the sacrifice of making anything by hand:

Love.

Role: Creative lead, copywriter

Art Direction: Alice Clifford