BOWMORE - Time, savoured

The oldest distillery on the oldest island on the west of Scotland wanted to get something more future-facing out of their heritage-heavy Time, savoured positioning, and they needed it in the here-and-now.

In only a couple of days, we turned the line into a challenge to squeeze every drop out of every moment to create a lasting legacy. Because - to borrow from Chuck Palahniuk - the goal isn’t to live forever, it’s to create something that will.

Agency: Sunshine Role: Creative direction, concept, writer