GOOGLE Activate | Alex’s Journey

Using a documentary approach to convince key decision makers of Google’s social good.

Every year, Google’s Grow programme helps thousands of people all across Europe build their digital skills, for free.

With business mentoring as part of the package, some of their biggest success stories have turned nascent ideas into thriving enterprises.

We used personal stories and a documentary approach to create a case study to land the company’s social and economic contribution with key decision makers at national and EU level.

Role: Creative, concept, writer

Agency: Sunshine

Client: Google