Film by Hotpod (director: Mathieu Cuvelier)
HOTPOD YOGA - Get into it
Hotpod Yoga's inflatable, heated pods have helped them become Europe's biggest yoga franchise. But they wanted a positioning that would help them break yoga out of wellness world while keeping the immersive experience of the pod itself at the heart of the story. We gave them 'Get into it' - a philosophy about the value of going deep on everything you do.
Agency: Sunshine Role: Creative direction, concept, writer
Hotpod implemented the positioning across all online, social and brand assets, and I later helped them turn it into their first ever out of home campaign.