London Philharmonic Orchestra - All for one. all for wonder

Player-owned and formed in 1932 as an orchestra of the people, LPO wanted a new positioning to help them reach a wider audience. We bypassed the elitist associations of orchestral music by drilling down into the unique, universal benefit it can bring to anyone, anywhere in the hectic modern world: the alchemic power of wonder.

Agency: Sunshine Role: Creative & writer with Wren Graham