SKYPE COLLABORATION PROJECT

Concept development and editorial feature writing for an online platform establishing Skype’s credentials as a collaboration tool.

The Skype Collaboration Project was an online editorial platform designed to establish the video-calling giant as a creative tool for fashion industry hopefuls, and showcase its new range of collaborative features.

This meant carefully balancing the requirements of telling a product story with the need for credibility in the cultural space. As an advertising creative in a brand and entertainment agency, I worked into an experienced fashion editor to commission articles from specialist writers, interview up-and-coming creatorss, concept and write a number of full length articles, and compile a ‘Fashion Hot 50’ for the upcoming year.

After we'd established the brand’s grassroots fashion credentials, we used the platform to tell the world exclusive story of Victoria Beckham's evolution from pop icon to fashion entrepreneur.

Agency: Sunshine

Role: Creative concept, editorial writer