ZALANDO | Unleash your beauty

Launching a fashion retailer into the beauty sector with a celebration of the empowering effects of getting ready.

True to fashion retail giant Zalando's dedication to self expression, we launched their first foray into beauty with a celebration of the empowering effects of getting ready.

A hidden camera spot for cinema and TV explored the individuality of its audience’s personal ‘getting ready’ rituals.

Out of home landed the feeling of transformation with an adjective-feature-benefit headline system that delivered fully translatable punch fit for 13 language markets.

Agency: Sunshine

Role: Creative lead, concept & development; copy